Unlocking Indonesia:

Market Insights and Expansion Potential

Discover the Potential of Indonesia’s Growing Economy for Business Expansion

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As a leading consultancy specializing in global business expansion, we are excited to present the immense opportunities that Indonesia offers for companies looking to expand their operations. With its robust economy, vibrant market, and supportive business environment, Indonesia has become a preferred destination for businesses seeking growth and success.


Indonesia boasts a diverse range of thriving industries.



According to forecasts, Indonesia is expected to witness a significant surge in e-commerce transactions, with the total value reaching US$137.5 billion by 2025. This figure represents the highest transaction value in the Asia Pacific region and accounts for 59% of the region’s total accumulated transactions. Additionally, e-commerce revenue in Indonesia is projected to rise to US$56.4 billion during the same period.



The adoption and utilization of fintech solutions in Indonesia have witnessed significant growth, leading to increased customer engagement. The payment sector, in particular, has experienced remarkable traction with more than 60 million active users. Projections indicate that this segment is poised to expand at an impressive annual growth rate of 26% from 2020 to 2025.



The agricultural sector in Indonesia is experiencing a notable upswing, with projections indicating that it will reach a value of $173.9 billion by 2026, compared to $155.2 billion in 2021. This represents a year-on-year growth rate of 1.8%. Over the years, the supply of agricultural goods in Indonesia has consistently expanded, displaying a compound annual growth rate of 2.7% since 1996.



Indonesia’s manufacturing industry stands as a robust driver of the country’s economic productivity. In the third quarter of 2022, this sector contributed 16.1% to Indonesia’s GDP. Moreover, the manufacturing sector attracted significant investments throughout 2022, witnessing a remarkable 52% growth compared to the previous year. According to the Ministry of Industry, these investments amounted to approximately Rp 497.7 trillion (US$33.2 billion).

Market Size and Potential


million people making it the world’s fourth most populous country


trillion projected GDP

by 2030



Out of 190 countries on the Ease of Doing Business Index

Market Trends in Indonesia

The Indonesian government offers various incentives to attract foreign direct investment (FDI), including tax breaks, streamlined regulations, and special economic zones (source: Indonesia Investment Coordinating Board).

Market Trends in Indonesia

Digital Transformation

The rapid adoption of digital technologies is transforming various industries, creating opportunities for digital-first business models and tech-driven solutions.

Sustainability and Green Initiatives

There is a growing focus on sustainable practices and environmentally friendly solutions, driven by increased awareness and regulatory support.

Urbanization and Infrastructure Development

Infrastructure projects and urbanization initiatives are creating demand for construction, transportation, and urban services.

Health & wellness

The rising middle class is placing greater emphasis on health, wellness, and premium products.

In Indonesia, you’re in good company

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Consumer Behavior Facts

Demographic Profile

 Indonesia has a young and dynamic population, with a median age of 30 years. The middle class is growing, driving consumption and shaping market trends.

Consumer Spending Patterns

Consumer Spending Patterns: Rising disposable incomes and changing lifestyles have led to increased consumer spending across various sectors, including retail, leisure, and entertainment.

E-commerce and Digital Adoption

Indonesia is experiencing a digital revolution, with a rapidly growing e-commerce market and increasing internet penetration.

Mobile Commerce

Mobile commerce is particularly popular, with a significant portion of the population accessing the internet through smartphones.

Consumer Behavior Facts


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